How to Use Market Segmentation to better Connect with your Customers

When the market space has cutthroat competition, one has got to up their game and research deeply to understand what the customer wants. That is exactly what market segmentation does – connect you to your customers. Read on to know how:   What is Market Segmentation? When in a market, the customers are categorized into different groups based upon a common set of features like behavioural patterns, desires, geographic locations etc, this means that the customers are segmented into smaller subsets on the grounds of common interest. Common interests are natural in nature. Segmentation can help one market their product

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